Retail sector Digital Signage
Recubik’s vision for the Retail sector Digital Signage
In the retail sector, the digitisation of advertising has become very popular in recent years, as these tools bring innovation to the image of shops, as well as a unique modernism that gives them a special appeal.
It also creates an eye-catching spectacle for shoppers and draws them into the shop. After they are inside, digital displays encourage product purchases and influence the choice of specific items.
What does Recubik offer in the Retail sector?
The idea is to always display eye-catching and dynamic content while keeping it up to date on the different screens placed in strategic locations in the establishment. Real-time updates allow you to change the advertisement according to the day, time or customer you want to attract attention.
In the same way, some digital tools allow facial recognition and thanks to this it is possible to know the gender, an approximate age and the mood of those who approach the establishment in order to adapt the content quickly to their profile.