Digital Signage

Digital Signage

What is Digital Signage?

Digital Signage is a digital installation. It displays video or multimedia content for informational or advertising purposes.

We see it everywhere and many times, we have looked at advertisements in bus stations, found information about airport boarding gates, ordered food in fast food restaurants, bought movie tickets, gotten directions in museums. All thanks to digital signage and a screen installed on-site.
There are countless uses that support a diversity of business and audience needs.

How does Digital Signage work?

Digital Signage is the communication by broadcasting multimedia content through different screens installed at different points.

The operation is very simple, what we need is:

  • A totem screen or videowall.  Logically you will need a place to show your content. Look for the screen that best suits your needs and space. Indoor or outdoor, brightness, size, tactile…
  • Digital Signage software that allows you to remotely control the screens and their contents.
  • A solid and robust Internet connection. To send content to the screens you need a good internet connection.
  • Content production. Create dynamic, fun and interactive content and schedule the calendar to appear on the different screens.

As you can see the elements that make up the Digital Signage are very simple and the benefits obtained are considerable, we explain them below.

Do you need to carry out a Digital Signage project for your company and don’t know where to start?

We help you and guide you through the whole process: the screen you need, software, creativity in content production.

Benefits of Digital Signage

Improve the experience

Through digital signage you can give information to students, visitors or general customers instantly and without the risk of losing it. It therefore improves the experience and in the case of shoppers increases interest in purchasing the product.

For example, people find it much easier to wait in line when there is something to distract them from the actual wait. Research supports this claim. According to a recent checkout line study, 69% of shoppers said long lines were the most irritating part of shopping. That topped high prices (66%) and out-of-stock inventory (65%). Eighty-four percent of those customers said seeing digital screens helped them pass the time while waiting.

Automated Switching

By using rules-based software, one of the benefits of digital signage is that you can schedule your displays to change throughout the day. This is not possible with traditional forms of signage due to the high cost.

For example, most fast-food restaurants use menu screens to display their prices. Many of them would also benefit from changing their prices during breakfast or to display specials or promotions.

Increased attention from passers-by

The benefits of digital signage are not limited to the in-store experience either. Displays can also be used to attract passersby who might otherwise never have entered a business.

While any type of display can attract attention (traditional signs, product displays, mannequins, etc.), digital signage has a very powerful advantage: it can leverage motion. This is one of the reasons why digital displays capture an average of over 400% more views than static signs.

Increased retention

The goal of many advertisements for a business is simply to get customers to act immediately: to place an order, make a purchase, or follow some other direction. Other times, however, the goal is to inform shoppers about upcoming events: sales, promotions, in-store appearances, etc. When the display uses video, one of the benefits of digital signage is that it generates higher recall compared to static.

When the effects of digital advertising displays were studied, 83% of people recalled at least one ad that was shown to them during the last 30 days, 65% recalled 2 and almost half - 47% - recalled 3.

Analysis

Most of the benefits of digital signage can be further optimized by the vast amount of analytics that these systems can support.
For example, digital signage analytics software can report which products are the most sought after. If sales are not consistent with this interest, it might be time to lower the price or improve its perceived value. This level of interest would not be evident if shoppers left the store without buying, even if they valued the product.
Displays can even be equipped with video cameras that record shoppers' eye movement, revealing which areas of the display attract the most attention. Dwell time can be captured in the same way, showing the stores where the most traffic occurs.

Reduce costs

Digital signage can be expensive to install, but saves money in the long run by reducing printing and administration costs.
As a one-time expense, digital signage equipment is generally considered a capital investment and comes out of an operations budget and not your marketing budget plus it does not require added printing costs.

Digital management can be done by one person from a central location. So, if you have 10 franchises, you can update them all at once. With only one person updating it, it is easier to manage and you can ensure peace of mind that it has been done and done consistently with all brand standards.

A few sectors of application

Digital Signage can be applied to different sectors, where it will bring a series of advantages to the communication and marketing of your company.

Here are the Digital Signage applications for each sector, choose yours!

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If you have a Digital Signage project in mind, tell us your idea.
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