Digital Signage

Improve the experience

Through digital signage you can give information to students, visitors or general customers instantly and without the risk of losing it. It therefore improves the experience and in the case of shoppers increases interest in purchasing the product.

For example, people find it much easier to wait in line when there is something to distract them from the actual wait. Research supports this claim. According to a recent checkout line study, 69% of shoppers said long lines were the most irritating part of shopping. That topped high prices (66%) and out-of-stock inventory (65%). Eighty-four percent of those customers said seeing digital screens helped them pass the time while waiting.

Automated Switching

By using rules-based software, one of the benefits of digital signage is that you can schedule your displays to change throughout the day. This is not possible with traditional forms of signage due to the high cost.

For example, most fast-food restaurants use menu screens to display their prices. Many of them would also benefit from changing their prices during breakfast or to display specials or promotions.

Increased attention from passers-by

The benefits of digital signage are not limited to the in-store experience either. Displays can also be used to attract passersby who might otherwise never have entered a business.

While any type of display can attract attention (traditional signs, product displays, mannequins, etc.), digital signage has a very powerful advantage: it can leverage motion. This is one of the reasons why digital displays capture an average of over 400% more views than static signs.

Increased retention

The goal of many advertisements for a business is simply to get customers to act immediately: to place an order, make a purchase, or follow some other direction. Other times, however, the goal is to inform shoppers about upcoming events: sales, promotions, in-store appearances, etc. When the display uses video, one of the benefits of digital signage is that it generates higher recall compared to static.

When the effects of digital advertising displays were studied, 83% of people recalled at least one ad that was shown to them during the last 30 days, 65% recalled 2 and almost half - 47% - recalled 3.

Analysis

Most of the benefits of digital signage can be further optimized by the vast amount of analytics that these systems can support.
For example, digital signage analytics software can report which products are the most sought after. If sales are not consistent with this interest, it might be time to lower the price or improve its perceived value. This level of interest would not be evident if shoppers left the store without buying, even if they valued the product.
Displays can even be equipped with video cameras that record shoppers' eye movement, revealing which areas of the display attract the most attention. Dwell time can be captured in the same way, showing the stores where the most traffic occurs.

Reduce costs

Digital signage can be expensive to install, but saves money in the long run by reducing printing and administration costs.
As a one-time expense, digital signage equipment is generally considered a capital investment and comes out of an operations budget and not your marketing budget plus it does not require added printing costs.

Digital management can be done by one person from a central location. So, if you have 10 franchises, you can update them all at once. With only one person updating it, it is easier to manage and you can ensure peace of mind that it has been done and done consistently with all brand standards.